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Cash crisis for citrus marketing
21 Apr 2004
Horticulture Australia has told citrus growers that promotion of their fruit overseas will be cut due to a lack of funds for marketing and R&D. Growers have been told that hard decisions had to be made after they voted last year to reject paying a higher levy. HA's chairman said there will be no money for promotion in export markets.
Growers were also told they are not doing enough to promote their products domestically. HA's marketing director said there will be an industry downturn unless more investment is made in the local market. He said industry needs to focus on younger consumers, with emphasis on taste, appearance, convenience and distinction between varieties.
HA figures show levy reserves for marketing halved half from $2 million in 2001-2002 to $1 million currently. By 2005-2006, it's projected they will fall to $250,000.
The Age, 21/4/04.
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