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Joint lamb plan
16 Jul 2003
Lamb marketers in New Zealand, Australia and the US are planning a joint marketing campaign aimed at American consumers, after a lamb summit between the three countries.
Meat NZ has confirmed that New Zealand lamb sales to the US increased 25 per cent in the first quarter of this year. Meat NZ's US representative, Andrew Burtt, said the strong demand followed the availability of a good supply of heavy lean NZ lambs.
The recent lamb summit of government and meat industry officials in Texas discovered a "willingness and a desire" to improve lamb's market share in the US.
Because of the low tariff and no quantitative restrictions, the US lamb market is very open. The US accepted that a rise in American consumption from its annual 500g/head would benefit all three countries, and asked for specific examples of how Australia and New Zealand had grown their markets for lamb in other countries.
The Courier-Mail, 16/7/03, page 13.
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