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Battle plan to keep beef turf in Japan
19 May 2004
The Cattle Council is likely to slash advertising in South Korea and South-East Asia so its beef marketing budget for Japan can be boosted by nearly $2 million. Japan is Australia's largest beef market, but the industry will face stiff competition when the US is re-admitted after being shut out last year following the discovery of BSE.
CCA president Keith Adams said a shortfall in marketing funds means the council must make tough decisions on where to spend its advertising dollar. Australia must prepare for the US's re-entry to the Japanese market.
About $21 million is spent on beef marketing annually, with $7 million spent in Australia and $12 million overseas. A final decision on diverting funds from South Korea and South-East Asia will be made next week.
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