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Our premium wines don't measure up
7 Aug 2003
Petaluma boss Brian Croser, one of South Australia's leading winemakers, believes Australia's reputation as a respected wine producer is at risk. The reason is that the nation's top wines are simply not good enough, he says.
Australia has become known internationally for its mass-market wines and has done a very good job at producing commodity wine, Mr Croser said, but we can't compare with the best of the best that France, California and Germany produces. A global reputation depends on what's done at the top as well.
Mr Croser cited a lack of economic incentive as one of the main reasons Australia is not improving wine quality and marketing at the top end. Only small quantities of ultra-premiums are made and most are sold domestically. Thus returns are limited and the necessary investment in vineyard management required to make the best wines is not encouraged, he said.
The Advertiser, 7/8/03, page 9.
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